Dynamic advertising, interactive product information, virtual fitting rooms, and way finding for retail are becoming increasingly sophisticated. Long gone are the days of being swamped by all essentials as new LED digital signage displays come into play.

Advertising promotions

With digital screens, retailers can roll out real-time dynamic ads and promotions. Unlike your typical posters or static signs, these screens can change instantly to show real-time deals, seasonal promos and flash sales.

Virtual Fitting Rooms

The stores are also equipped with digital screens that replicate fitting rooms by letting shoppers virtually try on clothes without having to change in and out of them. These allow shoppers to stand in front of the screen and see how different outfits look on them, as well trying many styles is easier for those more confident purchasing decisions.

Navigation with way finding

 Digital screens can be used as interactive store maps and way finding systems to guide customers to a specific product, category or service within the retail stores. Shopping malls and department stores with their complex lay-out can noticeably benefit from such systems.

Engaging Window Displays

General foot traffic is an important objective for any retail store. Window displays fitted with digital screens can attract attention of passersby using stimulating animations, video and interactive content. Retailers can increase their curb appeal by providing more modern and visually appealing storefronts that are interactive in any ways.

Customer Feedback and Surveys

Listening to customers is the key ingredient in making progress. Quick surveys or feedback collection from shoppers can happen through digital screens. These are interactive systems which can ask customers about their experience, recommendations and satisfaction on a particular product or service.

Dynamic advertising, interactive product information, virtual fitting rooms, and way finding for retail are long gone are the days of being swamped by all essentials as new digital displays come into play. With LED digital signage, these novel applications enrich the shopping journey, increase operational productivity, and boost sales.